TV5/Logos

TV5 or simply known as 5 is a Philippine free-to-air television and radio network based in Mandaluyong City, with its alternate studios, the analog and digital transmitter is located at Novaliches, Quezon City. It is the flagship property of TV5 Network, Inc. with Cignal TV as its main content provider, both owned by MediaQuest Holdings.

The network was formerly known as ABC (Associated Broadcasting Corporation from 1960 until its closure in 1972, and Associated Broadcasting Company from its revival in 1992 until 2008), and as The 5 Network from 2018 until 2020. TV5 is also informally referred to as The Kapatid Network (A Filipino term for sibling); this name was introduced in 2010.

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1960-1966


On June 19, 1960, ABC was founded and launched as the Associated Broadcasting Corporation. The network used several logos since it was established in 1960. The first logo features two circles: on the left one is the serif number "5" and on the right one is a symbol resembling the sun.

1966-1969


The logo is changed with only the number "5" intact, and the words "channel" on the horizontal line part and "abc" on the circle part are added.

1969-1972


The logo is simplified to only the design of the number "5" similar to the 1964-1977 KTLA logo.

1992-1995


When it returned to the airwaves in 1992, the network used a more-known ABC 5 logo with an iconic cyclone icon, incorporating the colors red, blue and green—colors making up a pixel shown on the television technology of 1992, with the words ABC on top of the cyclone icon and the number 5 in a silver and gold gradient to the right of it.

1995-1996


When ABC launched its new slogan "In The Big League" in January 1995, the number "5" was dropped from the logo.

1996-1999


On March 31, 1996, ABC launched its new slogan "Reaching Out To You" and unveiled a brand new logo. The boxed rounded edges square frame were added around the logo.

2000-2001


On January 1, 2000, ABC launched its new logo at the turn of the millennium. The cyclone icon as well as its boxed rounded edges square frame surrounding it was placed on the top of the letter A.

2001-2004


In March 2001, ABC revived its old slogan "Come Home to ABC", with a new jingle sung by Gino Padilla. The boxed rounded edges square frame was dropped on the cyclone icon. The ABC text is now in silver/gray. The cyclone is also placed between the letters A and B.

2004-2008


The last logo as ABC in September 2004 features the words "ABC" in black, and the words "Come home to" and the red line are dropped. The entire logo is enclosed in a yellow circle.

2008-2010


The logo changed after its re-launch in August 9, 2008 having the new name of the network TV5. The first logo as TV5 features a shaking TV with a white screen and the large red number "5" in it. Inside the number 5 is a smaller "tv", also in red.

2010-2013


Its new logo was launched after its acquisition by PLDT's MediaQuest with a red circle with a glow in the top left corner (according to PEP.PH, this represents the fact that they are ready for the finer points of Philippine TV gameplay), and the word TV in the top right above the large-sized numeral 5.

2013-2018


The logo adopted a 3D version in 2013 and applied it on-air, although the 2010 2D version oftentimes appeared.

2018-2019
TV5 was rebranded to The 5 Network on February 17, 2018, making its logo flat and dropping the word TV. It first appeared on ESPN5 logo, which was launched in October 2017, dropping the "TV" word on the northeastern quadrant as part of their Get It On 5 campaign. They also started to display the name of the current program using the format: "(title) on 5" as the part of the logo (usually applied to entertainment and other programs not provided by either News5 or ESPN5; except blocktimers, where only the 5 logo is displayed) resulting to viewers mistakenly thought "on" was part of the title. The numerical five logo was also simultaneously adopted for TV5 sister divisions News5, Radyo5, and D5 Studio.

2019-2021, 2021-present (secondary)


On January 13, 2019, coinciding with the rebrand of AksyonTV to 5 Plus (now known as One Sports), the logo was slightly tweaked. The colors of the circle and the number "5" were inverted, similar to the TV Patrol logo from November 2010 to March 2012, wherein the colors of the background and the "TV Patrol" text were inverted (white background and black "TV Patrol" text) from its June 2010 version (black background and white "TV Patrol" text), though it was retained despite the renaming of 5 to TV5 in 2020. The logo is still being used as a secondary logo since TV5 launched its new logo in line with the launching of its new slogan "Iba sa 5".

2020 (unused)


The unused logo depicts the rounded rectangle in red color (similar to the one used in the One PH logo) with the words "one" in it (inside the letter O is a speech bubble), below that is a white rounded parallelogram with a gray outline and the gray words "tv" written on it. The Sulit TV logo is similar to this logo.

2021-present


Another variation existed with a darker red color, which debuted on May 20, 2021 alongside with the launching of TV5's "Iba sa 5" station ID on Frontline Pilipinas.

Colors
The official colors of the TV5 logo are red and white. The colors were generated from Adobe Illustrator.